In September 1939 the first ever Turkey Festival was held here in Harrisonburg. The two day event took place on Monday, September 4, 1939 and Tuesday, September 5, 1939. The festival was designed “to pay homage to Lord Rockingham II, the big American bird emblematic of the county and city’s five million dollar poultry industry.” [1] It was hoped that the Turkey Festival would become an annual event that would earn Harrisonburg and Rockingham County nationwide attention.
Harrisonburg-Rockingham Chamber of Commerce secretary Russell L. Shultz originally proposed the idea for the Turkey Festival in January 1939. The membership of the Chamber of Commerce adopted the idea and went forth making plans.
According to the festival program printed in the Saturday, September 2, 1939 edition of the Daily News Record both days of the festival were packed full of events from 8 am Monday morning through late Tuesday evening. Events included a turkey exhibit hall, band concerts, a Turkey Institute, turkey stunts, tours of Rockingham turkey ranches, historic point tours, tours of Natural Wonders, a turkey throw, a baseball game, the Queen’s coronation ceremony and special reception, Turkeyrama pageant, turkey roasting demonstrations, flights on the Goodyear blimp, two parades, a tournament, street entertainment, a turkey race, open air chorus, and two dances. Of course, each day was also highlighted by the opportunity to partake of some turkey as the schedule actually says,
Monday - Noon - Eat Turkey
Monday - 6:00 - Eat More Turkey
Tuesday - Noon - Roast Turkey Dinner
Tuesday - 6:00 - Turkey Supper. [2]
Members of the 4-H Club started Monday morning with a turkey roasting contest. First place went to Carolyn Long and Lydia Ann Miller. At 10:30 Mrs. Elva S. Bohannon, Home Economist of the Rural Electrification Administration, presented a turkey roasting demonstration complete with advice on how to kill a turkey at home. Souvenir booklets containing turkey recipes were distributed after the demonstration. [3]